Hi, I’m Lore—the lead strategist and creative force behind HashtagThis.

I’m a seasoned, award-winning, bilingual strategist and creative problem-solver based in Miami, working with brands trying to figure out what’s next. For more than a decade, I’ve built online communities, led innovative digital programs, launched industry-first campaigns, and guided integrated marketing initiatives across travel, consumer products, technology, and beyond.

I’ve partnered with local, global, and North American brands including GE, Miami-Dade Beacon Council, Royal Caribbean International, Norwegian Cruise Line, Fridababy, Walgreens, and Dunkin’ Donuts—but the throughline has never changed: uncovering the unexpected, sharpening the story, and bringing strategy to life through creative people actually care about.

HashtagThis reflects how I work: hands-on, resourceful, and relentlessly thoughtful. We see the big picture, sweat the details, and stay with the work until we get it right.

Need help with your brand? Let’s talk.